Marks & Spencer's New Christmas Pastry Has An Absolutely Filthy Name

“Marks & Spencer just unveiled a new cronut-style pastry for the Christmas season, but it’s not the “delicious flaky layers” that’s winning attention on social media. It’s the name: Santa’s Yumnut.  The British retailer’s tweet introducing the pastry also sounded a little… um… well… just check it out:  Who wants a bite of Santa’s Yumnut™? Our yum yum-doughnut hybrids have been given a Christmassy makeover, with delicious flaky pastry layers and a sweet Santa’s belt topping. Find them in our in store bakery.— M&S (@marksandspencer) November 5, 2020 Marks & Spencer has a history with this sort of stuff; they offered a “love sausage” for Valentine’s Day and an Easter Bunny doing yoga that some thought looked a little suggestive. Then there was the ad saying they “put the D in bread” (as in vitamin D, what were YOU thinking???).    In this case, “Yumnuts” has been the company’s name for its cronut-like pastry for some time. Last month, they even introduced the “Yummy mummy Yumnuts” for Halloween. The offer to take a bite of Santa’s Yumnut, however, was just too much for Twitter users to take:  I feel strongly that the name of this donut must be reconsidered— rabia O’chaudry (@rabiasquared) November 5, 2020 They *paid* someone to come up with that name??— Joanne Harris (@Joannechocolat) November 5, 2020 How many folks did ya run that name by, buddy?— 💫 Melissa (@smallcrimez) November 5, 2020 It’s the ™ for me— Scott Hanselman (@shanselman) November 5, 2020 You’ve got to hand it to M&S – it was going to take a hell of a marketing message to disrupt the Twitter conversation today, but Santa’s yumnuts have achieved it— Keith Stuart (@keefstuart) November 5, 2020 his what— Talia Lavin (@chick_in_kiev) November 5, 2020 The horny Santa people have logged on— Sailor Plutocracy (@CharlesPulliam) November 5, 2020 Meanwhile, one of UK’s largest retailers has decided that a winning seasonal slogan is \”Who wants a bite of Santa’s Yumnut?\”— Doug Saunders (@DougSaunders) November 5, 2020 As someone who’s worked with trademarks before, I know that about 7,000 people saw and approved the phrase \”Santa’s Yumnut™\” before this post went live.— The Wisconsin Recount Decider (@justinpie) November 5, 2020 You can’t even say \”Merry Christmas\” anymore! Now you have to say \”Yumnut \”— JAY JURDEN IS STRESSED (@JayJurden) November 5, 2020 \”Santa’s Yumnut™\”….. i want to be good for santa but not like that.— literallies ☾ (was @heystobbbit) (@reallynotjin) November 5, 2020

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